By: Davyn Horton
LOS ANGELES, CA – September 12, 2025 — Los Angeles Comic Con, L.A.’s largest event for comics, gaming, sci-fi, anime and pop culture, in proud collaboration with Kartoon Studios’ Stan Lee Universe, will unveil a world-premiere activation this September at Los Angeles Comic Con 2025: The Stan Lee Experience, a realistic, interactive holographic encounter designed to honor the legendary creator and bring his magnetic presence back to the fans who loved him most.
Set inside a fully enclosed, 1,500-square-foot booth on the L.A. Comic Con show floor, The Stan Lee Experience offers attendees the chance to engage with a lifelike, interactive hologram of Stan Lee, made possible by Proto Hologram, developer of cutting-edge spatial computing technology, and Hyperreal, the premier creator of ultra-realistic avatars and production performance.
“At Stan Lee Universe, our mission is to carry on Stan’s legacy. Everything we do is guided by a simple filter: would Stan be proud of what we created today?” said Bob Sabouni, Head of Stan Lee Legacy Programs for Kartoon Studios and former Marvel executive. “Stan’s greatest joy was being with the fans, shaking hands, sharing stories, and showing up at Comic Cons. From his legendary Soapbox columns to his countless live appearances, Stan loved speaking directly to fans. This experience is a living extension of his voice and spirit, giving fans new ways to feel his presence, celebrate his legacy, and continue the conversation he began so many years ago. We are also committed to protecting the integrity of Stan’s voice. We’ll never put words in his mouth that aren’t in line with things he spoke about in his lifetime. Fortunately, with decades of footage capturing his thoughts on so many subjects, we can build a voice that stays true, not always word for word, but always faithful in spirit, context, and intent.”
Inside The Stan Lee Experience
Fans will explore four distinct activation zones:
- The Welcome Hall – Will feature highlights from Stan’s life and career, photo ops with character statues, etc..
- The Hologram Theater – Where guests will see a full-size, interactive hologram of Stan doing “live” Q&A, answering fan questions and welcoming them to the experience.
- The Photo Zone – Guests will have the opportunity to take an individual photo or selfie with hologram Stan, and can enjoy a 3-minute 1-on-1 conversation as well.
- The Legacy Gallery – A curated collection of artwork, memorabilia, and behind-the-scenes content celebrating Stan’s impact on comics, film, and fan culture, and a peak at new content in development based on ideas Stan created later in his career.
In addition to the booth experience, Hologram Stan Lee may also appear “live” in unexpected places throughout L.A. Comic Con during the weekend, delivering special welcome messages or introducing top-tier panels.
The technology behind the experience is powered by Proto Hologram, pioneers in full-body, volumetric holographic projection (which made its public debut at L.A. Comic Con in 2019), and Hyperreal®, the innovation producers behind award-winning next-generation digital human engagement and performance. Hyperreal® is creating the official HyperModel® of Stan Lee, bringing him to life through a custom personalized AI brain designed to capture his unique personality and wisdom. Hyperreal’s industry leading team is led by the Chief Architect who has been behind the Academy Award-winning visual effects for films including Spider-Man 2 and The Lord of the Rings. The project is produced in collaboration with The Stan Lee Universe, which was founded to honor Stan’s creative legacy and ensure his vision endures for future generations.
“We are proud to own and operate this experience under the full trust of Stan Lee Universe,” said Chris DeMoulin, CEO of Comikaze Entertainment, parent company of L.A. Comic Con. “From the moment you step inside, you’ll feel the care and creativity that went into making this whole experience worthy of Stan. We know this is going to be a must-see for all the fans at our show.”
Developed under a direct license from the Stan Lee Universe and operated by L.A. Comic Con, this initiative was created with legacy, authenticity, and respect to guiding principles that drove Stan and his story-telling.. Creative and operational oversight has been closely aligned with Stan Lee Universe as well, to ensure this experience feels like something Stan himself would have loved. Tickets to enter the experience will be available for $15 in advance, $20 onsite as a standalone premium offering, similar to how photo ops and autographs are sold.
Following its world premiere at L.A. Comic Con 2025, The Stan Lee Experience will be available for touring at other conventions and events globally, always operated with the same respect and high standards set by the Stan Lee Universe.
Fans can purchase tickets to L.A. Comic Con 2025 (September 26–28) and add on The Stan Lee Experience at www.comicconla.com/tickets.
ABOUT STAN LEE UNIVERSE
Kartoon Studios owns a controlling interest in Stan Lee Universe and manages all aspects of the Stan Lee brand including his name, likeness, signature, voice, and consumer products licensing, as well as characters created by Stan post-Marvel. Known by his signature phrase “Excelsior!”. Stan Lee is one of the most prolific and legendary creators of all time. As Marvel’s editor-in-chief, Stan “The Man” Lee helped build a universe of interlocking continuity, one where fans felt as if they could turn a street corner and run into a superhero from Spider-Man to the Fantastic Four, Thor, Iron Man, the Hulk, the X-Men, and more.
Stan went on to become Marvel’s editorial director and publisher in 1972 and was eventually named chairman emeritus. He was the co-creator of characters appearing in 4 of the top 10 box office movies of all time, which featured Spider-Man, Iron Man, the Hulk, Thor, Guardians of the Galaxy, Black Panther, and of course the Avengers, accounting for billions of dollars of revenue for Marvel and the Walt Disney Company. Among Stan’s many awards are the National Medal of Arts, awarded by President Bush in 2008, and the Disney Legends Award, received in 2017. He was also inducted into the comic industry’s Will Eisner Award Hall of Fame and Jack Kirby Hall of Fame.
ABOUT PROTO
Proto Inc. is the patented leader in hologram technology and AI spatial computing. Proto devices and its platform are in use across enterprise, finance, healthcare, education, retail, hospitality, sports and entertainment. Invented in Los Angeles and with showrooms and distribution partners around the globe, Proto distributes the large Proto Epic and Proto Luma, the desktop-sized Proto M2, and a suite of hologram AI and spatial computing services.
Learn more at protohologram.com.
ABOUT KARTOON STUDIOS
Kartoon Studios (NYSE AMERICAN: TOON) is a global leader in children’s and family entertainment, delivering premium content and high-value intellectual property to millions of viewers worldwide. The Company’s portfolio features globally recognized brands including Stan Lee’s Superhero Kindergarten,
Shaq’s Garage, Rainbow Rangers, and Llama Llama. Kartoon Studios holds a controlling interest in Stan Lee Universe and operates Mainframe Studios—one of North America’s largest animation producers—with more than 22,000 minutes of award-winning programming delivered.
Through its Toon Media Networks division—including Kartoon Channel!, Ameba, and Frederator Network—Kartoon Studios reaches audiences across linear television, AVOD, SVOD, FAST channels, and top streaming platforms. Kartoon Channel! is consistently rated the #1 kids’ streaming app on the Apple App Store. With a growing global distribution footprint in over 60 countries, strategic brand partnerships, and a robust content pipeline, Kartoon Studios is positioned for sustained growth and long-term shareholder value.
For more information, visit www.kartoonstudios.com
ABOUT LOS ANGELES COMIC CON
L.A. Comic Con is Los Angeles’ biggest and best multimedia pop culture convention, held annually at the Los Angeles Convention Center. L.A. Comic Con assembles the most exciting, new and innovative players in comics, movies, sci-fi, fantasy, horror, anime, gaming and all things pop-culture, making it Los Angeles’ ultimate pop-culture destination. L.A. Comic Con is one of the most diverse and celebrated geek and pop-culture events in the United States, giving fans once-in-a-lifetime opportunities to truly enjoy safe interactions with their favorite creators and major players in the entertainment industry.
MORE INFORMATION ON LA COMIC CON
For more info on L.A. Comic Con, please visit: https://www.comicconla.com or follow us on Twitter, Facebook, or Instagram.
HASHTAGS:
#ComicConLA #ComicConLA25
PRESS CONTACT:
Nicole Rodrigues
NRPR Group
(650) 825-5069
Nicole@nrprgroup.com
What a fantastic way to ensure Stans legacy continues! This Experience sounds like the ultimate fan service – a chance to finally get that picture with Stan Lee himself, even if its just a hologram. And the commitment to authenticity? Faithful in spirit, not always word for word? Perfectly stanley! Cant wait to see Hologram Stan popping up around L.A. Comic Con like a ghostly, AI-powered cosplayer. Its brilliant, its respectful, and honestly, its exactly the kind of immersive tech marvel Stan would have approved. Just hope the line for the photo op isnt longer than Stans patience for repetitive questions!football.bros
This Stan Lee hologram setup sounds like the ultimate fan service, a living tribute crafted with authenticity and respect (a word Stan surely wouldve loved). Its fascinating tech, bringing his spirit to life, though I suspect even Stan might be surprised by how *faithful* they aim to be – less word for word, more Stan-ish. I imagine Hologram Stan doing live Q&A and saying, Excelsior! while promoting tickets for $15 online, which is about as Stan Lee as you can get. Cant wait to see this pop up unexpectedly at L.A. Comic Con!JPEG compress free
This Stan Lee hologram setup sounds like the ultimate fan service, capturing his spirit with cutting-edge tech! Its impressive that theyre so committed to authenticity, using decades of footage and a custom AI brain—no putting words in his mouth here. The different zones look fantastic, from photo ops to a live Q&A, ensuring fans get a multi-sensory celebration of his legacy. Though I wonder if Hologram Stan will have the same mischievous energy as the real deal! Still, its a worthy tribute, bringing his presence to Comic Con like never before. Just hope it doesnt replace the real thing—though, given Stans endless creativity, maybe it will! Excelsior!act 2 ai video
This Stan Lee hologram setup sounds like the ultimate fan service, a digital Excelsior! indeed. Though Im sure Stan would be thrilled, I cant help but imagine him slightly bewildered by the sheer tech involved – probably asking, But… does it make the coffee? Still, bringing his spirit to life through cutting-edge tech like Proto and Hyperreal sounds like a project Stan himself wouldve admired for its creativity and commitment to his actual legacy. Just hope Hyperreals AI brain captures his wit, not just his wisdom – we wouldnt want Hologram Stan to be *too* serious!laser marking machine
This living extension of Stans voice and spirit sounds like Stan finally got his own high-tech, interactive meme. Its wonderful that theyre committed to protecting his integrity – no putting words in his mouth like some cartoon birds! Letting the AI brain capture his unique personality and wisdom via decades of footage? Now thats truly channeling The Man! Though I wonder if the hologram will answer questions about his less… *legendary* business decisions with the same wisdom. Still, its probably worth the $20 onsite to see if Hologram Stan can top the accuracy of my uncles impressions. Excelsior! indeed!app đếm ngược ngày sinh nhật