By Beyoncé Vásquez
Karol G’s love for Mexico sparked her newest idea. On Thursday, Karol G announced the launch of her tequila brand, 200 Copas, in collaboration with Casa Dragones. Her 2021 hit 200 Copas, which is a corrido part of her KG0516 album, is the inspiration for the tequila brand.
“I’ve always felt so inspired by Mexican culture: from novelas to Thalía, and my platonic love Selena… Mexican culture has really informed me in my artistry and my personality as well,” Karol G tells Rolling Stone. “I have so much respect for Mexico and its culture. And tequila is my favorite drink at any party.”
Karol G is an investor in the brand and is working alongside Bertha González Nieves, the first female maestra tequilera, joining forces as Latina entrepreneurs in a male-dominated space. “When I connected with Karol, I met a visionary that has such a passion for the tequila industry and for Mexico. As entrepreneurs, as women, it was so important to do this,” González Nieves says. “We had such a connection about visions for the future and uniting to make something new. It’s such an honor to work with Karol to make something so special.”
Karol G and Bertha González Nieves for 200 Copas
Karol has worked on 200 Copas for three years, from the recipe to the bottle design. The tequila is made from 100% Blue Weber Agave, aged more than a year in custom American oak barrels. The bottle is a love letter to her anthem “200 Copas,” with the song’s lyrics hidden inside the box. The bottle design showcases the authenticity, soul, and heart of the tequila brand.
“I’ve drunk this tequila throughout the entire Mañana Será Bonito tour. That might be the most beautiful thing about this whole thing. When I started my tour in Mexico, I went to Guadalajara because we had just elected the type of tequila we would be making,” says Karol. “The first bottles we made traveled with me. For every cheer during the tour, we were already using this tequila. It already has a soul!”